Brand awareness


UK's insurance comparison site

Confused.com brought clarity to the confusing world of car insurance when it launched in 2002. It’s the UK’s first and longest-running insurance comparison platform, pioneering the way people in the UK make choices about financial services. It has over 40 products, more than 120 providers and it’s one of the leading companies of its kind in the country.

As a leading fintech business, technology is at the heart of what Confused.com is about. Using data and machine learning, Confused.com gives a personalised service and empowers its customers to make better buying decisions.

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